Whenever there is talk of markets and profit as a driving motivation for individuals, the constant accusation is that individuals in the market are constantly driven to make money and profit. The underlying assumption being that profit can be only scaled in terms of money.
I don’t buy that!
Profit can be material or psychic. When I make money out of teaching a child, I make material profit. But when I derive joy from teaching a child, I derive psychic profit. Market arrangements allow individuals to derive profit eitherwise: material or psychic. If i don’t like the exploitation of a school, I am free to start a school that will satisfy my psychic profit and provide schooling to children.